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New Farmer


  • The Former Cranes Music Store 9-11 Saint David's Place Swansea, Wales, SA1 3LG United Kingdom (map)

Bruce Eesly

Selected potato varieties are rated in sixteen categories according to the LURCH Desirable Traits Checklist, 1952

Exhibition Preview: Saturday 5 October, 12 - 2pm

New Farmer poses as a collection of documentary photographs from the 1960s that seem to reiterate the success story of the Green Revolution: genetic manipulation results in new crop varieties which result in bigger and better harvests. As the story unfolds however, there are cracks. The images hover just slightly beyond believability until finally turning absurd. They are not the historical photographs they claim to be, but AI-generated images. The story is also made up: this alternative version doesn’t end in the giant fields of monocultures that surround us today, but instead brings about oversized vegetables.

With absurdity and humor, New Farmer explores the way history is made and perceived through images and questions the dominant narrative of the Green Revolution. The project reflects on our extractive relationship to nature, inviting viewers to take a critical look at our place within the biosphere and the ripple effects of our actions.


Opening Hours

Wednesday - Saturday, 10am - 5pm

  • Bruce Eesly is a visual artist and gardener. Working with photography, archives and artificially generated images, his work blurs fact and fiction to disturb commonly accepted historical narratives. He is interested in the status of photography in the age of AI and its role in shaping our relationship to the natural world. As a gardener, his work is informed by a curiosity for the history and impacts of industrial agriculture and the absurdities of our technological worship. He considers gardening a political act and his practice is an extension of this belief.

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5 October

The imagined land of belonging

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5 October

Collage Making Workshop